It’s hard to resist the creamy, crispy, chocolatey combo of the trendy Dubai chocolate bar. But the viral sensation comes with a pretty hefty price tag. Enter Trader Joe’s. The chain is getting in on one of the internet’s swankiest snack trends, and in true TJ’s style it’ll be much more affordable. Dubai chocolate is making its debut, and fans are already going wild.
Trader Joe’s fans can get their hands on Patislove Dubai Style Pistachio Dark Chocolate for just $3.99, starting this week. The limited-edition bar riffs on the OG Dubai chocolate, known for its luxe blend of pistachio cream, chocolate and layers of Middle Eastern pastry.
While TJ’s spin ditches the tahini and opts for dark chocolate over milk, the vibe is just as luxurious. The bar is loaded with silky pistachio cream and crispy kataifi—those golden, hair-thin phyllo dough “noodles” used in desserts like knafeh. The result is a rich, nutty, crunchy bite that’s just as fancy but without the fancy price tag.
Rumors of the drop started on Reddit after an alleged Trader Joe’s employee leaked a screenshot of the incoming SKU. Now it’s official, and the buzz is building fast. The company said the chocolate bar is available for a limited time, but demand will dictate whether it earns a permanent spot on shelves.
At under four dollars, this chocolate bar might be the most affordable luxury treat around, so grab two (or 10) while you can.