According to Tripadvisor’s 2025 Summer Travel Index, this season is shaping up to be a busy one, with 63% of Americans fired up to hit the road. This summer, travelers are looking for a combo of beachside bliss and bustling city life, with immersive experiences leading the way.
Top domestic destinations include Las Vegas, New York City and Myrtle Beach. While these cities are seeing a surge in bookings, Florida continues to be a top spot, with four cities in the top ten trending destinations. But lesser-known spots are on the rise, too. Big Sur in California, and Moran in Wyoming and York Beach in Maine are just a few of the fastest-growing domestic destinations, driven by the 38% of travelers craving a deeper connection to nature.
Another trend that continues to dominate is a focus on experiences that offer a deep dive into the heart of a destination. A whopping 83% of travelers are budgeting for activities, with most planning up to five. Gen Z is especially eager, with 14% booking six or more activities while traveling. The hottest experiences for summer 2025 are cultural and themed tours, outdoor adventures like hiking and horseback riding and water-based fun like cruises and sailing.
Travelers are also getting smarter about planning. Over half are booking activities ahead of time, and Gen Z and Millennials are leading the charge, often using social media to shape their itineraries. Meanwhile, Boomers still trust local tips on the ground.
Whether it's catching the Fountains of Bellagio, strolling Myrtle Beach State Park, or knocking out a NYC sightseeing tour, one thing’s clear: American travelers want it all—city lights, nature escapes, cultural thrills and unforgettable experiences.
Trending destinations for summer 2025, according to Tripadvisor
- Las Vegas, Nevada
- New York City, New York
- Myrtle Beach, South Carolina
- Ocean City, Maryland
- Chicago, Illinois
- Honolulu, Hawai'i
- Panama City Beach, Florida
- Key West, Florida
- Clearwater, Florida
- Nashville, Tennessee