Worldwide icon-chevron-right North America icon-chevron-right United States icon-chevron-right This new subscription service makes challah baking as easy as it can be
Challah
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This new subscription service makes challah baking as easy as it can be

Just in time for Rosh Hashana.

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Baking challah is a true art form. Recipes ranging from the sweet to the savory to the downright odd abound on the Internet and beyond, each one of them calling for specific measurements and ingredients that might scare an amateur baker into buying some pre-made challah from the local pastry shop instead. But what if the powers of an interconnected virtual world were used to help us bake challah at home without the panic attacks that usually accompany big kitchen endeavors? That's what The Challah Box, a new subscription service, hopes to achieve.

Here's how it works: prospective bakers get to choose between a month-to-month subscription plan or a 3- or 6-month commitment (prices range from $35 to $45 per box). Every month, you'll get a box with five pre-measured and labeled ingredients alongside instructions to follow (note: you'll have to source your own water and eggs to complete the recipe). Expect about 8 medium-sized loaves to emerge from the oven if using all the ingredients at once.

Bonus points: 5% of the company's profits are donated monthly to MAZON, an organization that fights hunger, and free shipping is offered nationwide.

Although ultimately making challah baking as easy as it can be, the program happens to be uniquely tailored to the reality we now call our own. "We live in a fast-paced world where immediate satisfaction is the norm," reads the official website. "The challah baking process is distinct in that it requires time and presence. It’s a chance to slow down and disconnect in order to reconnect." And what better time to embrace a slowdown than the beginning of fall, when things naturally re-set for all of us? Rosh Hashana, the Jewish new year, is less than a week away, after all.

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