What is it? The best beignets in Bloomsbury (and beyond), plus all manner of other pastry delights.
Why we love it: If you want to truly experience Fortitude Bakery, get there as close to 11am as you can: that’s when their signature beignets arrive, and they don’t last long. Recent iterations of the doughnut-adjacent delight have included snickerdoodle (baked apple, cinnamon cream and biscuit), mocha with cherry, raspberry, vanilla and pistachio. Form an orderly queue. Dee Rettali heads up the kitchen, and her obsession with the flavours of Marrakech also set this pastry paradise apart, with harissa meatball baguettes and a Berber omelette on batbout - a Moroccan pita bread - previously featuring on their ever-changing menu.
Order this: It would be rude not to order a beignet, but Fortitude are also impressively experimental elsewhere. Pizza danish, anyone?
Address: 35 Colonnade, Bloomsbury, WC1N 1JD.
Opening hours: Mon-Fri 7.30am-4pm, Sat-Sun 8.30am-4pm.

































