Some travel destinations just beg for a repeat visit. Whether it's one, two, or five visits, there are cities that seem to offer something new with every visit: a vibrant rotation of events, fresh openings, endless shopping, and under-the-radar neighbourhoods.
If you're wondering which cities in Asia fit the bill, then digital travel platform Agoda might have an answer. Looking at booking data from the first half of the year, it discovered ten regional destinations with the highest number of repeat visitors. Some travellers returned to these spots multiple times within the first six months of the year, a testament to their irresistibility.
Topping the list is Bangkok, Thailand's energetic capital. It's a favourite among Time Out readers too: it was crowned 2025's best city for Gen-Z and the second-best city in the world. There are endless reasons to love (and repeatedly return to) Bangkok: it's delicious and affordable street food, a flourishing fine dining scene, a growing Thai pop and entertainment scene, as well as cultural landmarks alongside new scenic parks.
The following cities are no-brainers, too. Japan's ever-popular capital, Tokyo, comes in second, which Agoda attributes to its eclectic neighbourhoods, world-class dining scene, and seasonal attractions like cherry blossoms and summer festivals. Seoul takes third place, proving the enduring appeal of all things K-culture: K-pop, K-entertainment, K-beauty.
Bali and Osaka round out the top five. The Indonesian "Island of the Gods" continues to draw party-goers and spiritual seekers alike to its beach clubs and tranquil temples, respectively. Meanwhile, Osaka offers something rawer and grittier than Tokyo with its lively entertainment districts.
Asian cities that keep travellers coming back for more, according to Agoda:
- Bangkok, Thailand
- Tokyo, Japan
- Seoul, South Korea
- Bali, Indonesia
- Osaka, Japan
- Taipei, Taiwan
- Kuala Lumpur, Malaysia
- Da Nang, Vietnam
- Johor Bahru, Malaysia
- Hong Kong
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