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Hilton Arts Festival draws 35,000 visitors for its biggest year yet

More visitors, a bumper programme, a new KZN Art Fair and sunny skies helped make the 34th Hilton Arts Festival one to remember.

Lauren Anthony
Written by
Lauren Anthony
City Expert, Time Out South Africa
The 34th Hilton Arts Festival has wrapped...and what a weekend it was!
KZN Tourism & Film | The 34th Hilton Arts Festival has wrapped...and what a weekend it was!
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If you missed this year’s Hilton Arts Festival, you were one of the few!

This long weekend, between 32 000 and 35 000 festival-goers spent three sunny days (7 to 9 August) wandering between theatre shows, art exhibitions, food stalls and live performances.

And it was so well-organised, the festival finished just before an extreme cold front swept across KwaZulu-Natal!

READ: Day two of the big freeze: Snow continues across KZN 

Crowds flocked to Hilton College in the KZN Midlands for an epic festival.
Black Stag CreativeCrowds flocked to Hilton College in the KZN Midlands for an epic festival.

A festival on the up 

According to event organisers, this year’s ticket sales were up by around 40% compared with last year, with advance bookings proving particularly strong. 

In fact, by the Wednesday before the festival, ticket sales had already matched the total number sold by the end of the 2025 event.

The crowds certainly reflected that enthusiasm, with cars taking up the outer sports fields for parking as audiences lined up for some quality theatre.

READ: Eat your way around the world at the Durban Street Food Festival 

There was something for everyone at The Hilton Arts Festival.
Black Stag CreativeThere was something for everyone at The Hilton Arts Festival.

New additions to the programme

One of the biggest additions to this year's festival was the inaugural KZN Art Fair hosted at the Hilton College Memorial Hall, which brought contemporary art, design, craft and creative conversation into the Hilton Arts Festival mix. 

READ: Hilton Arts Festival to host its first-ever art fair

Among the highlights was Making Ground, a curated showcase of KwaZulu-Natal designers, makers and craftspeople, spanning ceramics, textiles, basketry, weaving and contemporary industrial design.

The response appears to have been equally positive from the creative industry, with organisers reporting that almost all exhibitors – among them Strauss & Co. – indicated their interest in returning.

Just Geekin was another exciting new addition to the Hilton Arts Festival curated by local creatives Daniel Sheldon and Iain ‘EWOK’ Robinson. eGames, cosplay, digital art demos, and the Artists’ Alley were some of the installation highlights for visitors of all ages.

Cosplay, comics, gaming, fantasy and creativity collide as Durban's thriving geek culture takes centre stage at this year's Hilton Arts Festival.
Iain EWOK RobinsonCosplay, comics, gaming, fantasy and creativity collide as Durban's thriving geek culture takes centre stage at this year's Hilton Arts Festival.

READ: Geek is chic: Take a deep dive into Durban’s thriving Geek culture (…it’s bigger than you think!)

And then there was the food.

The expanded food court areas proved popular, with organisers noting that the festival grounds remained lively throughout the weekend.

There was a variety of theatre on at this year's festival.
Black Stag CreativeThere was a variety of theatre on at this year's festival.

Supporting the arts community

In his speech delivered at the opening of the festival, King Misuzulu kaZwelithini celebrated the arts and its cohesive properties, saying: You do not have to speak another person's language to be moved by their music. You do not have to come from the same community as an artist to appreciate their painting.”

KZN MEC for Arts and Culture, Mntomuhle Khawula, and department representatives were in attendance at the opening, addressing pupils and reiterating the importance of arts, culture, and opportunities for young people.

The department also brought 12 high-end crafters to the festival, showcasing grassroots talent within KZN, as well as

hosting eight free performances, including marimba groups and individual artists, all of which were well-received.

With a major winter weather system bringing very cold conditions, rain, strong winds and snow to parts of KwaZulu-Natal from Sunday and into Monday, Hilton's final curtain call came just before the weather took a decidedly less festival-friendly turn.

That's a wrap on the 34th Hilton Arts Festival.
Black Stag CreativeThat's a wrap on the 34th Hilton Arts Festival.

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