1. Gatsby Athens
Sure, most visitors come to Athens for the history and museums, but away from the likes of the Acropolis, the city’s contemporary cultural scene is booming. If you’re after a slice of contemporary cool Athens, try the Gatsby. As cool as its name suggests, this five-star stay near Athens University and the bustle of Syntagma Square, provides modern, Deco-inspired decor throughout, a bar that's open midday to midnight daily, and a 'dare me' button in every room.