ATA, the first Israeli company to design and manufacture textiles and clothing locally, was founded by the Moller family in 1934. Thirty years after it closed its doors in 1984, ATA reopened and rebranded, ready to retake its place as a staple in Israeli fashion. Head designer Yael Shenberger speaks of sustainability and locality as keys to ATA’s spirit. The look reflects the “worker’s attire” fashion worn by early settlers, modernized for both style and function. Some of the design updates include ensuring the pockets will fit an iPhone and hold its cargo while wearers ride a bike.
Now that the dog days of the Israeli summer are over and Tel Aviv evenings are pretty chilly, denim is making its annual comeback after a solid five-month hiatus. So where to spend your hard-earned shekels? These local Israeli fashion boutiques vend everything from cult brands like Nudies and Acne Studio to Israeli labels like hot-off-the shelves Tres Denim. And if you love that worn-in look, there are plenty of vintage options to be had as well.