Heads up! We’re working hard to be accurate – but these are unusual times, so please always check before heading out.

ATA © Dudi Hasson

Dynamic Denim: the top shopping in Tel Aviv for your next pair of jeans

Where to get the best jeans to suit your genes

By Time Out Israel Writers

Now that the dog days of the Israeli summer are over and Tel Aviv evenings are pretty chilly, denim is making its annual comeback after a solid five-month hiatus. So where to spend your hard-earned shekels? These local Israeli fashion boutiques vend everything from cult brands like Nudies and Acne Studio to Israeli labels like hot-off-the shelves Tres Denim. And if you love that worn-in look, there are plenty of vintage options to be had as well.

Fall fashion: where to buy your seasonal jeans

1. ATA

Shopping Designer White City
View this post on Instagram

A post shared by ATA אתא Est.1934 (@atawear2016) on

ATA, the first Israeli company to design and manufacture textiles and clothing locally, was founded by the Moller family in 1934. Thirty years after it closed its doors in 1984, ATA reopened and rebranded, ready to retake its place as a staple in Israeli fashion. Head designer Yael Shenberger speaks of sustainability and locality as keys to ATA’s spirit. The look reflects the “worker’s attire” fashion worn by early settlers, modernized for both style and function. Some of the design updates include ensuring the pockets will fit an iPhone and hold its cargo while wearers ride a bike. 

2. Tres

Shopping White City
View this post on Instagram

A post shared by TRES (@trestlv) on

Tres as a brand is an effortless choice for Tel Avivian woman. Their flattering pieces are impeccably tailored and geared towards the urban and fearless stylish citizens of Tel Aviv. The brand’s wide range of products gives clients of any age and style a variety of clothing choices for all hours of the day. While the variety of styles is large, two things are guaranteed in every product: quality and sophistication. The current collection includes evening and day dresses as well as individual pieces. Aimed at pleasing the fashion forward clientele, Tres’ philosophy is to create garments that make women feel beautiful, confident, and most importantly, uniquely Tel Avivian.  


3. Verner

Shopping White City
View this post on Instagram

A post shared by VERNER (@verner_tel_aviv) on

The Verner Boutique brings us top designers and brands. Some are based in Israel, while others are internationally recognized such as: Acne Studios, Alexander Wang, Martin Margiela, Mansur Gavriel, Comme de Garcons, Ole Johnson and more. Today, the boutique is located in the heart of Tel Aviv on Yehuda Halevi Street, just steps from the famous Rothschild Blvd. Step onto the sleek concrete floor of this fashion paradise and prepare to find current, one of a kind pieces that are not available anywhere else.  

4. Belle & Sue

Shopping White City
View this post on Instagram

A post shared by Belle & Sue (@belleandsue) on

As Israel’s first online retailer, Belle & Sue broke boundaries entering the market six years ago. Today this sister duo has opened a chic storefront on Shenkin Street. Belle & Sue regularly hosts highly popular sample sales and stocks colorful brands like Mara Hoffman and Jeffrey Campbell. Here you’ll find cheerful and colorful bucket bags by State alongside a large selection of Cheap Monday denim and clothing. In addition to women's and men's clothing, Belle & Sue offers a gorgeous summer smattering of tableware by NYC-based lifestyle line ODEME. 


5. Story

Shopping Boutiques Sarona
View this post on Instagram

A post shared by : Story (@story_online) on

“How many people have you met today? What do they know about you? Most of them don’t know a thing. But everyone saw what you were wearing.” This is the inspiration behind Story fashion boutiques. Each of the seven shops scattered across Tel Aviv has an individual personality to it, yet there is one constant: carefully chosen brands that showcase cutting edge fashion from around the world. At Story, they travel the world to find clothes, shoes and accessories that create people who stretch and refine the language of fashion, invent new dialects and use it to convey their own unique message. 

6. Hannah

Shopping Designer Old Jaffa

HANNAH is a Tel Aviv based womenswear brand that mixes contemporary tailoring, minimalistic lines, premium materials and innovative techniques to create high-quality items. HANNAH was established in 2014 by Nir Goeta and Rotem Mitz-Goeta, a married couple who graduated from Shenkar College of Design in Israel. Nir worked as a menswear designer in Maison Martin Margiela, Paris and Benetton, Italy. Rotem worked as a womenswear designer and studio Manager in Israel. 


7. Heroic

Stand out in boldly printed tank tops, unique graphic tees, unique silhouettes and bright colors that can all be found at Heroic, a men’s and women’s fashion house inspired by streetwear, art, and contemporary culture. The brand takes accessible, everyday clothing items and gives it a spunky, Israeli flare while using high-quality raw materials and paying close attention to detail and finish. Don’t fade into the background any longer. 

heroic-online.com, 077-2090309, 14 Mikveh Israel St, Tel Aviv

See more shopping in Tel Aviv

    You may also like