You’ll recognize the shop from its minimal, Scandinavian-inspired window display. The interior is similarly calm, with a tall white brick wall and simple décor.
The shelves on Apparel’s walls are filled with items that’ll get your heart beating faster, like wanderlust-inspiring Herschel bags, colorful and cool Stance socks, and raincoats from popular Danish label Rains. Other brands that will soon make their way to the store include Native, which offers classic-meets- futuristic shoes, and RVLT, whose casual everyday clothes have made it a hit with men in its native Denmark. If you want to treat yourself to a new statement piece for the season and score cool points with friends and coworkers, you know where to go.