Book Signing By Don Hutson

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Book Signing By Don Hutson
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Laurelwood Shopping Center says
"Selling Value"

About the book:
Selling Value is 305 pages of solid content to help you out-perform your competition while keeping your customers happy. It is presented in four parts: Mastering the Head Game; Your Blueprint for Sales Success; Understanding Your Customer; and Securing and Growing the Business; The fifteen chapters outline the most critical content for exceptional sales results in a competitive environment. One premise set forth is that the most important definition of value is your prospect's definition! If properly queried, ten prospects might well give you ten different answers and to what they value most. With exceptional skills of differentiating and adapting the value elements of your deliverables, you can hit the mark for all ten of them! From the important basics in Part I to the advanced selling skills in Part IV, you will gain many ideas from this content-rich work on the skill of Selling Value for greater success!

About the author:
As CEO of U. S. Learning, a corporate training entity, and the producer of U.S. Learning’s training programs, Don Hutson has served clients in over 30 countries. He has years of experience in speaking, management and sales.
Don Hutson successfully worked his way through college selling real estate, and graduated from the University of Memphis with a degree in sales. He went on to become the top salesperson in a national training organization. As part of this experience, Don Hutson gave presentations to over 1500 small groups. This combination of selling and speaking experience eventually led Don Hutson to establish his own training firm. He was soon in demand as a pro-fessional speaker at corporate and association meetings.Don Hutson’s client list includes over one-half of the For-tune 500, and he is featured in over 100 training films. He is also the Chairman of Executive Books.
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By: Laurelwood Shopping Center

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