Miami’s shopping scene is about to get a whole lot more stylish—and a whole lot more affordable. Primark, the cult-favorite fashion chain from the U.K. known for its ultra-low prices and overflowing racks of trendy basics, beauty buys and home goods, is opening its first-ever store in Miami. The brand has officially signed a lease at Dolphin Mall, marking its second location in South Florida (the first being at Sawgrass Mills) and another major step in its rapidly expanding U.S. footprint.
For the uninitiated, Primark is like a fast-fashion fever dream: you can walk out with a week’s worth of outfits, a new sheet set, a Disney hoodie and a multipack of socks—all without breaking a $50 bill. The brand doesn’t do online shopping (yes, really), which means everything happens in-store, and IRL treasure hunting is encouraged.
The new Miami shop is part of a five-city expansion that includes Chicago, Dallas, Indianapolis and Novi, Michigan. And it’s all part of Primark’s bigger plan to reach 60 U.S. locations by 2026. With 29 stores now open across 12 states, including recent additions in Queens and McAllen, Texas and a flagship coming to NYC’s Herald Square, Primark is making a serious play for stateside dominance. It even opened a distribution center in Jacksonville this year to support the growing operation.
“Now, more than ever, Americans are seeking value,” said Primark U.S. President Kevin Tulip in a recent statement. “We are incredibly proud of the growth we’ve achieved this year and excited for what’s to come in 2025 and beyond.”
No opening date has been announced yet, but hiring is under way—so if you’re dreaming of a future folding graphic tees under fluorescent lights, now’s your chance. For the rest of us, prepare your shopping shoes for the chaos: Primark’s first Miami location is almost here, and your closet may never be the same.