It’s a big day for Lincoln Road: The South Beach pedestrian mall is finally home to its very own Sephora store. This might not seem like a big deal to some, but in its 58-year history, the shopping destination has welcomed Apple stores (yes, more than one), megachains like Gap and J. Crew, and high-end boutiques such as Intermix but never an outpost of the glamorous, French-founded skin-care emporium—until today.
Officially open for business this morning, the 6,000-square-foot, sun-lit space at 818 Lincoln Road is among the largest Sephora stores in South Florida, featuring a larger Beauty Studio for one-on-one consultations and more than 200 brands plus its namesake private label. Unlike smaller locations with edited product selections, Lincoln Road’s offers full displays of best-selling Fenty, Huda Beauty, Tarte and others brands. The store also carries the full range of La Mer luxury products in case you’re interested in spending week’s salary on night cream.
Though those looking for more affordable ways to treat their skin can head to Sephora’s Skincare Studio, a small island where customers can sign up for free mini facials, a complimentary moisture analysis and the 30-minute PERK Hydrating Facial, which is free to book with a $75 purchase. Sample whatever you’d like and don’t be afraid to slather on the serums and masks—there’s a full sink where you can wash off the goop before leaving to debut your fresh, glow-y skin.
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