The World Cup 2018 is just two days away. Have you decided which team you’ll cheer for? More importantly, how will you accessorize to watch?
As it turns out, fashion is an expected part of this year’s FIFA tournament thanks to a special partnership with Louis Vuitton. The distinguished French label and the football organization teamed up to create a licensed product collection that features an assortment of leather goods—which will only go on sale in two cities around the world: Moscow and Miami.
Opening on Thursday, June 14th, ours will be a pop-up store in the Miami Design District’s Paradise Plaza that features unique versions of the LV Keepall and Apollo bags, plus a variety of smaller, retro-inspired accessories reminiscent of the official match ball from the 1970s—textured, ball-like feel and all. Items will be mostly black and white but shoppers can opt for an Epi leather luggage tag in the colors of almost any national flag. (Personal style and soccer allegiances won’t be at odds for once.) There will also be activations and various interactive elements for sports fans to experience while browsing.
The special pop-up store opens Monday through Saturday from 11am to 8pm and Sunday from noon to 6pm, and will remain open through the end of the tournament, July 15th. Your countdown to save up for fresh LV FIFA swag starts now.
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