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Rock The Bells - Lefty Out There
Photograph: Courtesy Rock The BellsLefty Out There

This Miami Art Week exhibition is made up entirely of Cheetle—Cheetos’ orange dust

The stuff you get on your fingers and invariably your clothes is now being used to make art.

Virginia Gil
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Virginia Gil
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Miami Art Week is known for keeping things weird. It shouldn’t shock you to see an experiential adult playground happening at a former police impound lot, nor should it surprise you to encounter a giant orgasming vagina as an art installation. No less strange is this year’s “Yacht The Basel: The Art of the Cheetle.” Created in partnership with global lifestyle brand Rock The Bells and Cheetos, the hip-hop-inspired art exhibit features eight original pieces by Lefty Out There made of Cheetos’ signature dust.

Known for anonymously leaving his mark on the streets of major international cities, the artist is creating art with the very food that proves nearly impossible to obscure. He’ll use Cheetle—the name for the powdery residue that gets on your fingertips while eating the savory cheese snack—to color dynamic artworks in his bold, signature style.

“Over the years, fans have used Cheetos as inspiration for so many different things–from fashion to beauty to culinary and more,” says Jessica Spaulding, senior director of marketing, Frito-Lay North America. “Now, we’re excited to see how Cheetle—the orange dust that our fans wear proudly on their fingertips—is brought to life at Art Basel through the incredibly talented Lefty Out There’s artwork.”

On view at the Seafair megayacht in downtown Miami, the show runs for one very jam-packed day: there will be live DJ sets from Just Blaze, DJ Mille, DJ Stevo and DJ C-Stylez from 1 to 6pm, which the public is invited to attend with RSVP. Afterward, the 220-foot, four-story vessel will set sail for an invite-only experience around the Miami harbor complete with luxury Cheetos-inspired cuisine, cocktails and a live performance from Kaash Paige. If you’re lucky enough to get invited to the after-party, might we suggest skipping your usual natural whites for the cheesy affair?

Lefty Out There
Photograph: Courtesy Rock The Bells

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