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A brand new festival that combines automotive culture, fine watchmaking and luxury collecting is coming to Miami this fall. Debuting November 6–8, the Time to Drive Car & Watch Festival brings a fresh, high-octane concept to South Florida. Founded by music executive and collector Lex Borrero (GQ’s 2025 Watch Collector of the Year) and Wrist Check podcast Perri Dash, the inaugural event is like Monterey Car Week meets Watches & Wonders, reimagined with Miami’s signature cultural pulse.
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The three-day festival kicks off November 6 with an exclusive track day at The Concours Club before taking over Mana Wynwood from November 7 to 8. Designed around the ethos that "belonging is the new luxury," the event replaces traditional trade booths with seven immersive destinations. Highlights include Icons of Stuttgart, celebrating the legacies of Porsche and Mercedes-Benz; The Collectors Club, featuring live podcast tapings and panel discussions and The Culinary Circuit, a global dining experience celebrating the cuisines of automotive epicenters like Italy, Germany, Switzerland and Japan.
The showcase features legendary car brands—including Porsche, Ferrari, Lamborghini and Mercedes-Benz—alongside watch-making giants like Chopard, Jacob & Co., Zenith, MB&F and Greubel Forsey. Pop culture and motorsport heritage take center stage with high-profile vehicle displays, including:
- The modified Maybach from Jay-Z and Kanye West’s iconic "Otis" music video
- The movie-famous Porsche 964 Turbo from Bad Boys
- Penske Motorsports' 24 Hours of Daytona-winning Porsche
- An exclusive first look at Assouline’s forthcoming Porsche title
Beyond the displays, attendees can take in live vehicle builds and panel discussions with industry figures like Spike Feresten, Matt Farah, Larry Chen and Eric Wind. VIPs can retreat to The 0260 ClubHaus for elevated hospitality, chef-driven dining and exclusive networking.
Positioned at the intersection of craftsmanship and lifestyle, Time to Drive promises to unite enthusiasts, creators and world-class brands for an unforgettable weekend in Wynwood. Tickets are on sale now at the Time to Drive website.