A new kind of buzz is hitting Biscayne Bay.
Palm Tree Club Miami, the waterfront hotel, marina, and music hotspot backed by DJ Kygo and his Palm Tree Crew, is officially adding THC to the menu. In a first-of-its-kind partnership, the club has teamed up with the THC beverage brand Nowadays to launch a 12-month residency that promises plenty of sun, beats and social sips sans booze.
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The collaboration kicked off during Miami’s F1 weekend (of course), and now it’s gearing up for a season of monthly events and permanent menu placement at the club. That means select Nowadays products will now be available behind the bar, in the minibar and flowing at VIP parties—all designed to offer a hangover-free high for those looking to vibe without the vodka.
It all begins in earnest on July 3 with the launch of the Palm Tree Club x Nowadays Residency Series, headlined by DJ powerhouse Alesso. Future lineups are still under wraps, but expect a steady stream of music, interactive tastings and THC-fueled festivities through 2026.
It’s not just about poolside cocktails, though. The partnership will also include full-on branding moments, educational activations (yes, you’ll learn how to dose responsibly) and on-site sampling at major Palm Tree events, including the Sunset Party this fall and Art Basel Miami Beach on Dec. 3.
“We’re proud to be the first THC beverage brand welcomed into the Palm Tree Crew family,” said Nowadays founder Justin Tidwell, calling the partnership “a significant milestone” for the growing category.
Michael Diaz, CEO of Palm Tree Crew, called it a natural fit. “Palm Tree Crew is all about creating unforgettable moments that reflect where culture is headed, and our partnership with Nowadays is a bold step in that direction.”
If you’re curious (or just THC-curious), you can check out Nowadays at the Palm Tree Club any time—their drinks are now a standing feature on the menu. Just don't expect the usual hangover.