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Alexandra Palace park overlooking London skyline
Photograph: Eagle_Watch /

London is officially the most picturesque destination in the world during springtime

A new report has figured out which places get the most attention on Instagram

Ed Cunningham
Rosie Hewitson
Written by
Ed Cunningham
Written by
Rosie Hewitson

It might not seem like it given the miserable weather across the UK this week, but spring is officially just days away. The impending change of season is especially good news if you happen to live in London, because a new report has just named the capital as the most picturesque city in the world during springtime. 

It’s not all that surprising, really. Sure, London might have a reputation for being a bit grey during the colder months, but its world-famous landmarks, gorgeous works of architecture and leafy green spaces really come into their own when the temperature starts to climb.

From World Heritage sites like Kew Gardens and The Tower of London to the plethora of springtime flowers that bloom across the city each year, there are a shit ton of picture-perfect London scenes to post on socials. And plenty of people are doing exactly that according to the study conducted by Travelbag, who compiled data for over 170 destinations across the world based on hashtag usage on Instagram.

The tourism website found that users of the photo and video-sharing site used the hashtag #springinlondon for over 100,000 posts, beating out every other major city for hashtag usage. Second on the list was Paris, with Instagram users posting 78,981 times using #springinparis, while Seattle came in at number three on the list thanks to the 24,220 posts made using #springinseattle.

Here’s the top ten in full:

  1. London - 100,832
  2. Paris - 78,981
  3. Seattle - 24,220
  4. Melbourne - 23,549
  5. Chicago - 23,536
  6. Sydney - 20,418
  7. Berlin - 20,367
  8. Vienna - 15,481
  9. Boston - 13,668
  10. Perth - 13,122

So if you’re thinking of planning a little springtime city about London?

Can you guess which city has featured the most in literature?

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