10 brilliant concept boutiques
Paris has concept stores in spades. The city seems to specialise in boutiques that smell of scented candles, where you go to buy glitzy jewellery and sparkly scarves. SoWeAre is very much in this vein: this is where the young and trendy come to stock up on pretty scarves, kooky mugs.
As its name suggests, La Fausse Boutique (The False Boutique) is an unusual spot – half-office, half-retail store. Expect a diverse, moderately priced range of eccentric gifts and novelties: stickers, jewellery, silkscreen t-shirts as well as shoes, bags, bow ties, tea, origami and even cedar-scented men’s laundry freshener.
The principle of Afwosh (After Work Shop) is simple: offer pretty trinkets to suit all budgets – from monstre à doigt rings (€2.50) to leather carry bags (€228) and Pac-man shaped speakers (€28.50 each). Launched four years ago by Chloe and Emilie, this shop in the Rue d'Hauteville has earned itself a fine reputation.
There are two reasons to walk down passage Josset in the 12th: it’s quaint and off the beaten track; and it’s home to Les Fleurs, a girly boutique extraordinaire that drips with funky jewellery, bags, rococo mirrors and all sorts of gizmos and gadgets for little and grown up girls alike.