It all started with Michael Preysman's desire to create a great tee shirt in 2010. Fast-forward to today and the founder's SF brand has become a favorite IRL shopping destination where hipsters, moms and dads, creatives, and regular Joes and Janes of every age load up on quality basics. The digitally native retailer brings "radically transparent" pricing (and a neutral-leaning color palette) to life in its 3,000-square-foot flagship. It's clean, bright and airy—not a mannequin in sight. What you will find: expertly folded stacks of denim and cotton tees, beckoning cashmere sweaters, regiments of neatly arranged wrap dresses, and hoodies and sweatshirts lounging on minimalist wood displays. Plus, shoes, plenty of shoes, including ugly sneakers and ugly-chic flats. Long queues are known to pop up, mostly on weekends, but Everlane's integrated pay system allows for quick and seamless checkouts.
One thing San Francisco natives, residents and visitors can all agree on: Shopping in San Francisco is pretty damn cool. Whether you're a techie or fashion girl (or guy), hipster or hippie, soccer mom or buttoned-up 9-to-5er, there are plenty of stores to rock your wardrobe world. Indeed, SF's eclectic shopping neighborhoods are home to many clothing stores, jewelry stores, furniture stores, and vintage stores filled with lots of things you need. Our list of favorites, often worth checking out for their funky displays or standout design alone, focuses on indie boutiques and local brands. Certainly, there are many excellent department stores and chains in town, as well, but you probably know all about them. Now, get shopping—and don't forget that extra tote.
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