First of all, this is not a hotel. It’s a café that sells tea, beer, wine and more; a workroom for three designers, and an integrated cultural space that holds exhibitions and concerts. Louise Park, director of Ikseon-dong café Sikmul, designed the interior by combining images conjured from two words—the modern, Western nuances of “hotel” and the narcissus flower (soosunhwa), symbolizing the status of Euljiro as the classical center of Seoul. Just as the combination of these two words creates a unique atmosphere, the café itself strikes an exquisite harmony between East and West. Floral-patterned lampshades, Asian flower paintings, mother-ofpearl tables and the café’s ethereal ambience will have you reaching for your camera.