“Owned by K-pop star Im Seulong, this spot is getting a lot of attention these days. Nerd on Earth (a.k.a. Nerd Bar) has an awesome atmosphere and killer music. Hidden in Itaewon, it is a secret sanctuary for hipsters. They have phenomenal food, such as tasty side dishes; ‘nerdssam’, in which you wrap dried tomatoes and ricotta cheese in arugula; and spicy beef brisket jin-jjambbong. Celebrities often visit this bar.