SMT Seoul, a food complex in Cheongdam run by SM Entertainment, has high ceilings, a wall lined with luxury sauces and an even more luxurious interior that may feel unsettling at times. Here, you can select from the menu, which features Korean food, and order afternoon tea and cocktails as well. SMT Seoul is a harmonious marriage between the luxury of Cheongdam and SM’s identity. SMT Tokyo in Japan and SMT LA in the States are expected to open this year.
The first and second floors of this complex are named the Play Ground, which offers casual dining at affordable prices. Lunch sets are from a variety of cuisines, including Korean grilled fish, Japanese rolls and sushi, pasta and steak dishes. With signature desserts from Japanese patisserie, Mont St. Clair, the desserts here are equally delicious. Starting from 6pm, the atmosphere takes on a whole different feel, turning into a lounge where you can drink liquor and enjoy Korean tapas. The second floor also has a bar and DJ booth, where cocktails named after SM songs, such as “SM Pink Blossom” and “GG Apple Mojito,” along with whiskey, cognac, etc. are all served. Lee Soo-man, known for his love of wine, has produced his own wine that can only be tasted here as well.
The Penthouse on the third and fourth floors is nothing short of a five-star hotel, with its luxurious interior, food and service. Each room requires a reservation and has its own concept. The TVXQ room with a large TVXQ objet d'art is particularly popular. An oxygen concentrator and radiant heating and cooling system will make your stay here more comfortable and cozy.
PHOTOGRAPH: PARK JUNG-WOO