One of the shopping spots you can’t miss when visiting Copenhagen is HAY. Favored by many contemporary interior/lifestyle design hobbyists and professionals, it is a Danish lifestyle brand that began in 1950 with the aim to modernize and reinterpret the Nordic aesthetics. Co-founder Rolf Hay had former experience in the fashion industry which allowed HAY’s products to be fashionable, contemporary and energetic.
HAY's major strength is probably in the products: 'practical,' 'stylish,' 'modern' and 'bold' are the traits that its products share. In addition, HAY's versatility allows them to serve as a centerpiece or as a substitute, depending on the customer's individual needs and wants. From color changing trays and glass cups with a golden bottom to brass scissors, the balance of simplicity and luxury is presented at its best. In the Korean market as well, the brand is successfully introducing its concept and styles, with a flagship store located in Gyeongnidan as a showroom. Whether you are an interior design enthusiast or looking for gift ideas, this place showcasing a wide range of price and products will be sure to provide some inspiration.