Local find: COURRI

Courri is a women’s wear brand that sells minimal outfits with accented details at a reasonable price. Here, you can find basic fashion items, such as perfectly tailored shirts or H-line skirts, with unique twists to them. CEO Hwang Yoo-na studied fine arts in New York and built her career working for brands like Phillip Lim and Alexander Wang, mainly dealing with their online businesses. In 2014, she returned to Seoul, and after six months of planning for a brand that sells Korean clothes to customers overseas, she launched her very own brand instead. She explained: "I went around Dongdaemun doing market research and taking some test cuts. But in the end I came to the conclusion that the quality they offered was not satisfying enough. That's how I got to thinking that maybe I should make a Korean brand that could be sold abroad as well." Thanks to her past career in online retailing, she decided to start with direct sales from the get-go and started out by selling her products online. Our favorite item? Their silk and linen skirt that falls right below your knees.