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Fashion designer Park Seung-gun

He’s the creative designer behind the fashion brand, Push Button.

Written by
Sungchan Park
He’s the creative designer behind the fashion brand, Push Button, which is loved by celebrities around the world. With his bright and cheerful personality, he is also broadening his sphere of creativity in the media industry.

Three favorite places in Seoul

  • Shopping
  • Boutiques
  • Apgujeong-dong
  • price 4 of 4

“Located in Apgujeong, this fashion boutique has interesting items from Europe, namely France, Italy, the U.K. and Sweden, as well as comfortable and unique items from Japan and America. Street fashion brands, such as Neighbourhood and Wtaps, and beauty items by retaW and L:a bruket are definitely worth checking out.”

Rare market
  • Shopping

“Everything from fashion items and artwork to a water bar, which features water from all over the world, are hidden deep inside this shop! As its name proudly states, RARE Market is a treasure chest full of extraordinary and unusual products. Owners Kwon Dami (G-Dragon's sister) and stylist Jeong Hye-jin's fashionable tastes stand out here. Recently, the news of Miroslava Duma, the internationally famous fashion columnist, visiting this shop went viral.”

  • Bars
  • Cocktail bars
  • Yongsan-gu

“I often visit this place as it has a gorgeous night view of Seoul where you can take in the soft breezes on its beautifully designed rooftop. They use real mangos and guavas in their tropical cocktails and their signature Southeast Asian finger foods are incredibly delicious.”

Before it’s hot

Gwibuin Hannam
  • Bars

“Every night, fashion people fill this place, which was created under the concept of ‘a guest room where you can talk and play.’ It became even hotter after actors and models posted their photos of Gwibuin Hannam on social networking sites. I was in charge of the place's interior decoration and selected every single detail from the doorknobs to the dishes, so I can't help but feel a fondness for it.”

Recommendation for out-of-town visitors

Ecru outlet
  • Shopping
“This is an outlet store of the aforementioned Ecru. The location makes it incredibly accessible. What makes it attractive is that you can buy highquality items at a reasonable price, and if you have a close look at the ‘used’ section, you might be able to buy a rare item at an incredibly low price. (If you look closely enough, of course!)”
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