“Located in Apgujeong, this fashion boutique has interesting items from Europe, namely France, Italy, the U.K. and Sweden, as well as comfortable and unique items from Japan and America. Street fashion brands, such as Neighbourhood and Wtaps, and beauty items by retaW and L:a bruket are definitely worth checking out.”
Fashion designer Park Seung-gun
He’s the creative designer behind the fashion brand, Push Button.
Three favorite places in Seoul
“Everything from fashion items and artwork to a water bar, which features water from all over the world, are hidden deep inside this shop! As its name proudly states, RARE Market is a treasure chest full of extraordinary and unusual products. Owners Kwon Dami (G-Dragon's sister) and stylist Jeong Hye-jin's fashionable tastes stand out here. Recently, the news of Miroslava Duma, the internationally famous fashion columnist, visiting this shop went viral.”
Before it’s hot
“Every night, fashion people fill this place, which was created under the concept of ‘a guest room where you can talk and play.’ It became even hotter after actors and models posted their photos of Gwibuin Hannam on social networking sites. I was in charge of the place's interior decoration and selected every single detail from the doorknobs to the dishes, so I can't help but feel a fondness for it.”
Recommendation for out-of-town visitors
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