Immature, childlike, geeky, creepy, weird and, best of all, ‘infected with Peter Pan Syndrome’—these are just some of the negative connotations that gave kidults a bad name. But all of the so-called "kidults" we've met in Seoul through this special edition were living a life where they'd understand what they love and choose to pursue them—a very much an adult's life. In the pursuit of happiness, many of them predicted that more and more people will begin to appreciate kidult culture, and catering to this growth will be further diversification of cultural content. This edition will introduce kidult forms of art, places run by devoted kidults as well as cafés and shops that will cater to the needs of kidults. A novice, you say? Take a day off to explore these kidult hide-outs in Seoul to see if you can grow younger by getting involved.
Keep calm and embrace your inner child, the era of "kidults" has arrived.
Let a kidult be a kidult.
Now's the palmy days of Kidults—don't shy away from playing with your favorite animation characters.
Eyeliners and makeup powder with bedazzled cover case in a purse, notepads and pens on the desk with adorable animal characters attached to them, and a colorful phone case with a smiling bunny on it. Can you guess whose belongings these are? If you thought these might be an elementary school student’s, then your guess is very off. These are just a few items of a female office worker with more than 10 years of experience in her field. “Let him who is without sin among you cast the first stone at her.” That’s right. The recent phenomenon of matching all of your items with your favorite character came up with a new word derived from “color coordination,” “Character Coordination.”