Ichiban Kuji Mario
Photo: Nintendo; design: Zineb Bektachi

7-Eleven Japan is giving out Super Mario merch via a lottery

With the convenience store’s Ichiban Kuji lottery, you are guaranteed to win at least one Mario prize

Tabea Greuner
Written by
Tabea Greuner
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While we now have to wait a little longer for Super Nintendo World to open – the theme park has recently announced that it’s delaying the opening yet again due to Covid-19 – 7-Eleven Japan is charging ahead with its Super Mario Bros promotion to celebrate the video game’s 35th anniversary. The konbini chain is offering a new collection of Mario merchandise as prizes for its Ichiban Kuji lottery.

The lottery will be on sale from January 23 and you stand to win one of 18 different prizes across seven categories. Each lottery ticket will only set you back ¥650 and you’ll have two chances of winning: tier one is a guaranteed win, where the prizes vary, while there are another 30 prizes up for grabs in tier two. 

Ichiban Kuji Mario
Photo: Nintendo

In tier one category A, this Mario plush toy emits popular phrases from the video game when you press on its belly.

Ichiban Kuji Mario
Photo: Nintendo

This alarm clock of prize category B plays an iconic melody from the game when it’s time for you to wake up.

Ichiban Kuji Mario
Photo: Nintendo

Category D awaits with this adorable set of Boos ghost soap dispensers. Psst… they glow in the dark.

Ichiban Kuji Mario
Photo: Nintendo

If you happen to snatch the last lottery ticket in the box, you’ll automatically win this special 35th anniversary alarm clock. This is in addition to the prize on your lottery ticket.

Ichiban Kuji Mario
Photo: Nintendo

There are more prizes in tier one, including eco shopping bags, mini plates and towels. However, you’ll want to set your eyes on the tier two prize – this small foldable table designed after the game’s iconic Mystery Blocks. For your chance to win, submit the number found inside your lottery ticket online and you could be one of the 30 lucky winners to take home this grand prize. See here for more details (in Japanese only).

These lottery tickets are also available at Nintendo Tokyo in Shibuya, or at an Ito Yokado store.

Wait, there’s more. 7-Eleven is also releasing a number of Mario-inspired food items, including the Mario Mix Roll, where one half of the bread is filled with mushroom napolitan pasta and the other with ketchup croquette and egg salad. If you're curious about the odd combo, visit your nearest 7-Eleven store from February 5. 

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