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Gucci celebrates Japan’s iconic blue-cat robot Doraemon in a special collection

Our favourite childhood cartoon goes high fashion with its own Gucci hoodies, wallets and shoes

Youka Nagase
Written by
Youka Nagase
Former editorial assistant at Time Out Tokyo
Gucci Doraemon
Photo: Gucci Japan
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Earlier this month, Spanish designer label Loewe released an exclusive Totoro-themed collection. This limited-edition line of adorable designer bags and T-shirts features one of Studio Ghibli’s most iconic stars from the hit anime ‘My Neighbor Totoro’. 

Now, Italian luxury brand Gucci is following suit with a capsule collection celebrating the world-famous Japanese character Doraemon.

Gucci Doraemon
Photo: Gucci Japan
Gucci Doraemon
Photo: Gucci Japan
Gucci Doraemon
Photo: Gucci Japan

This special series features the iconic blue cat-robot plastered all over the brand’s classic GG pattern on wallets, purses and suitcases. You’ll also find apparel including colourful hoodies and T-shirts with a smiling Doraemon propped in front of a massive Gucci logo, as well as accessories, phone cases and scarves. While these items may have a nostalgic appeal, they are rather forward thinking in that the materials are completely recyclable and your purchase will come in sustainable packaging.

Gucci Doraemon
Photo: Gucci Japan

The Doraemon x Gucci collection is now available online, or you can shop in stores starting January 20. There’s also a special pop-up store inside Isetan Shinjuku and Hankyu Umeda (in Osaka) for a limited time.

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