In photos: CP+ 2026 brings the world’s biggest camera show back to Yokohama

One of the world’s biggest photography trade shows is back in Yokohama. CP+ 2026 is taking over Pacifico Yokohama from February 26 to March 1, drawing industry insiders and shutterbugs from around the world.

Walking the exhibition floor feels like stepping into a playground for camera enthusiasts. Visitors move between massive booths from manufacturers like Fujifilm, Nikon, Canon and Sony, all packed with demo units, portrait setups and hands-on shooting stations where you can try everything from entry-level mirrorless cameras to high-spec telephoto lenses that normally cost an arm and a leg. There’s even a gigantic Plarail miniature train set area to test out your skills and gear.

But CP+ isn’t only about the latest and greatest gear. Many booths double as elaborate photo sets, from staged portrait studios to even a Back to the Future-inspired DeLorean set designed for testing lenses in realistic conditions. Throughout the day, photographers gather around small stages for live talks and demonstrations by professionals and creators.

Though you can’t buy any equipment on site, the show does offer a clear snapshot of where photography is heading, given how much of the R&D action in the field takes place locally in Japan. The event also features a photo book market in the main hall, as well as a zine market scheduled for February 28 and March 1 in the second-floor annex. The numerous photo exhibitions are also a must-see.

CP+ 2026 runs until March 1 at Pacifico Yokohama. Admission is free with advance registration made online.

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