Walking around Tokyo, we’re constantly bombarded with billboards and advertisements wherever we go, so it’s rare for an ad to actually catch our eye. If you’ve travelled on the JR Yamanote line recently, you might have come across a very clever and cute ad campaign for Pokémon.
Pokémon Fit are plush toys made to sit in the palm of your hand. Released on January 31, the fourth series includes 141 new monsters to the line-up, making a total of 419 Pokémon Fit plushies now available.
You can check out the entire Pokémon Fit collection and purchased all your favourites online here. For even more Pokémon, stop by the Pokémon Center at Shibuya Parco. This year marks the 25th anniversary of the original Pokémon games’ release in Japan, so expect to see even more pocket monsters popping up around the city.
More news
Japan’s biggest hot air balloon competition is on this year, with events open to public
Three Evangelion movies are streaming on YouTube for free this weekend
Milo is back on sale in Japan – and it's serving fruity Milo drinks at a Tokyo pop-up
See a million nemophila flowers blooming at Osaka Maishima Seaside Park this spring
Haruki Murakami has designed a T-shirt collection for Uniqlo
Want to be the first to know what’s cool in Tokyo? Sign up to our newsletter for the latest updates from Tokyo and Japan.