Japan’s weak yen and fluctuating economy has created a golden opportunity for international travellers seeking more bang for their buck. The country has seen record-breaking numbers of visitors in just the first quarter of 2025, and no signs point to inbound tourism slowing down anytime soon. Japan simply offers top-of-the-line value, as a recent survey conducted by the UK’s Post Office makes clear: the ranking has Tokyo as the third most affordable holiday destination worldwide in 2025.
Also known as the Holiday Money Report, the survey studied 47 destinations for UK travellers, ranking them by ‘overall holiday value for money’. These are the destinations that made up the top ten:
- Algarve, Portugal
- Cape Town, South Africa
- Tokyo, Japan
- Kuta, Bali
- Delhi, India
- Sunny Beach, Bulgaria
- Hoi An, Vietnam
- Prague, Czech Republic
- Phuket, Thailand
- Costa del Sol, Spain
To come up with the final ranking, Post Office examined the average cost of eight common travel items that you’d most likely purchase on a trip. This includes essentials like sunscreen and insect repellent to consumables like a cup of coffee and a three-course dinner for two.
According to the report, a cup of filter coffee in Tokyo comes out to approximately £2.44 (around ¥476) and a three-course dinner for two (including a bottle of house wine) costs roughly £44.58 (around ¥8,704). Compared to many other countries on the list, these prices are extremely favourable, and may only get better depending on the currency you are converting from.
And with Tokyo also offering fantastic budget-friendly eats, free museums, and plenty more eminently affordable spots, it’s safe to say that many travellers’ money goes an extremely long way in the capital.
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