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On July 10, Ultra Mart Tokyo opens in Harajuku as the first permanent store dedicated to the Ultraman universe. July 10 also happens to be Ultraman Day, marking the anniversary of the 1966 event that introduced the silver giant to the world before his first TV episode aired. Sixty years later, Tsuburaya Productions is giving him a proper address.
Built around the concept of ‘The Crossroads of the Future and Harajuku’, Ultra Mart Tokyo will host rotating themes, collaborations and limited-edition drops, meaning the version you visit on opening week probably won’t be the same one you find a few months later.
First up is ‘Ultra Cute’, a launch collaboration with Mofusand, the extremely beloved cat illustration brand. The main exclusive is a Mofusand x Ultraman plush dressed as Ultraman Tiga, who celebrates his 30th anniversary this year. The plush will be sold by lottery for ¥2,530, and anyone who buys something in store will receive a limited-edition sticker while supplies last.
The space itself is built for the camera roll. A roughly three-metre-tall Ultraman Tiga statue stands at the entrance, surrounded by mirrored surfaces, video and lighting that make the whole store feel like it’s folding in on itself – big Sorayama vibes here. Outside, a giant screen called the Ultra Window brings the world of Ultraman onto the Harajuku street, because apparently even kaiju need to go digital.
From opening day until August 2, Ultraman and various Ultra Monsters will also appear in store for daily meet and greets. The character line-up changes, so it’s worth checking Ultra Mart Tokyo’s Instagram before going, especially if you’re planning your trip around a specific monster.
Whether you grew up with Ultraman, discovered him through toys, or simply enjoy seeing Harajuku become even more unserious in the best possible way, this is a pretty fitting anniversary move. After six decades of saving the world, Ultraman finally has somewhere to clock in.
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