Asakusa Naniwaya
Photo: Keisuke TanigawaAsakusa Naniwaya

7 best taiyaki fish-shaped cakes in Tokyo

This quintessential Japanese dessert is a joy to eat, stuffed with red bean paste, chocolate, custard and other sweet fillings

Kaila Imada
Written by
Kaila Imada
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When it comes to classic Japanese street snacks, nothing is quite as ubiquitous as taiyaki – the fish-shaped cakes found on many street corners. Fact is, taiyaki is not shaped after just any good old fish; it's a representation of red sea bream or tai, which it’s so cheekily named after. This particular fish is a symbol of good luck in Japan.

Taiyaki is best described as a cross between a waffle and a cake stuffed with sweet red bean paste – but you’ll also come across a variety of other fillings including custard, matcha, sweet potato and even ice cream. Some creative vendors have even reimagined this humble treat into a croissant-like hybrid with a flaky, buttery crust in place of the cake-like texture.

You should definitely seek out taiyaki when visiting Tokyo. It’s a quick and cheap snack you can easily pick up and enjoy on-the-go. Here are some of the city’s best and most delicious taiyaki. 

RECOMMENDED: The best street food and snacks at Tsukiji Market

Go fish

  • Restaurants
  • Cafés
  • Azabu-Juban

Claimed to be the original creator of taiyaki, Naniwaya opened in 1909 and is still at the top of the taiyaki game today. You’ll often find a queue snaking outside the storefront, but it’s worth the wait for a hot taiyaki fresh off the grill. The taiyaki here only comes with anko (sweet red bean paste) filling, which has been laboriously cooked for eight hours to get that perfect texture and sweetness.

  • Restaurants
  • Cafés
  • Tsukiji

Unlike most taiyaki in town, the fish-shaped cakes here are shaped after tuna – a fitting choice as the shop is located in the Tsukiji Outer Market. The maguro-shaped cakes offer various fillings: sweet red bean, custard, or a special mix of anko and apricot coined the ‘chutoro’. 

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  • Shopping
  • Asakusa

This Asakusa shop may be best known for its kakigori shaved ice, but the taiyaki here is pretty good, too. Like its original shop in Azabu-Juban, the red bean paste here is slowly cooked for eight hours and then hand-kneaded to bring out the beans’ maximum flavour. If you’re eating in, you can pair your taiyaki with tea or coffee picked especially to complement the sweetness of the bean paste.

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  • Ebisu

This popular takeaway sweet shop in Ebisu sells taiyaki fresh off the pan. The fish cakes are filled with a house-made sweet bean paste and then cooked for around 30 minutes to create the shop’s signature crispy outer layer. In summer we recommend the taiyaki ice cream, which is a cup of vanilla soft serve topped with a taiyaki for ¥600. A special 'hiyashi taiyaki' (cold taiyaki) is also available during the warmer months, filled with anko and cream cheese.

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  • Restaurants
  • Uguisudani

Taiyaki Anzu’s owner decided to give the traditional taiyaki a new twist by filling them with his favourite apricot jam instead. The sweet and slightly tart apricot flavour works well with the cakey taiyaki. If you prefer a standard taiyaki, order the tsubuan (coarse sweet red bean paste) or the custard version. Taiyaki filled with ice cream is also available.

  • Shopping
  • Specialist food and drink
  • Chofu

A leading maker of taiyaki in Tokyo, Taikoubou is one of the rare shops where you can get savoury fillings in the usually sweet fish-shaped cakes. For sweet fillings, choose from tsubuan (coarse red bean paste), white bean paste, custard, matcha bean paste or ice cream. Savoury options include the Buono taiyaki, which is filled with lasagne meat, cheese and sausage, or the shirasu (whitebait) and cheese taiyaki.

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  • Restaurants
  • Street food
  • Sangenjaya

Gindaco delivers good and dependable takoyaki (octopus dumplings), but some outposts of this chain also offer croissant taiyaki, which is exactly what its name says – a cross-breed between a croissant and a taiyaki. Have fun trying out interesting fillings such as custard cream, matcha and milk, and yaki-imo (baked Japanese sweet potato), aside from the classic red bean paste.

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