Mospeaker Masterclass: Hooks & Headlines

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Mospeaker Masterclass: Hooks & Headlines
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momondays Toronto says
NOTE: All mospeaker masterclasses are limited to 12 participants and they really do regularly sell out. Find more information and tickets at: http://www.momondays.com/mospeaker-academy/

HOOKS & HEADLINES

OK, so you know you have a good story. Now what?

Do you have a repeatable and memorable phrase that your audience will remember you by long after you leave the stage? Does the title of your talk make audiences (and speakers bureaus and event planners) say to themselves, "I've got to hear this!"? Do you emphasize the right phrases and words to punctuate your points? Is your moral or lesson clear? ...and does it reinforce your call to action?

This is really about using the craft of copywriting to elevate your platform as a speaker...

Using a combination of NLP, (Neuro-Linguistic Programming), and plain-old, tried and true, proven copywriting techniques, you will:

- Turn your moral into a memorable lesson.
- Identify the most interesting, compelling and differentiating element of your story.
- Apply eight copywriter techniques for naming your story or talk.
- Balance headline and subhead using the left brain/right brain technique.
- Develop a repeatable phrase or hook.

In addition, we will borrow key bits from the rest of the moSpeaker Purposeful Storytelling curriculum as needed to help your story come alive.
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By: momondays Toronto