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A life-sized replica of Barbie's Dream House shows a pink-roofed house and chairs and beach balls on the grassy back yard.
World of Barbie

An immersive (very pink) Barbie experience is coming to the US

You are about to enter the Dreamhouse.

Erika Mailman
Written by
Erika Mailman
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If you missed the chance to go glamping in Barbie’s life-sized DreamCamper (currently parked in Southern California), fear not: something even more immersive is on its way. Put your hair in a high ponytail, text Ken to bring his surfboard and prepare to enter the Dreamhouse. 

The World of Barbie immersive experience lets you step into a life-sized Barbie Dreamhouse, walk down her streets to enter interactive rooms, and crawl into the Camper Van (Skipper’s going to ride shotgun). The pink-dipped world launches this summer in Toronto and then moves to major US cities like New York, Chicago, Houston and Los Angeles. Exact dates are TBD. 

World of Barbie
Photograph: Courtesy World of Barbie

In the dream house itself, you can walk through intricately designed rooms that echo the pink décor choices of the beloved doll originally launched in 1959. The pink-roofed house is set in Malibu, and we have been assured the elevator will not be run by a giant hand working the pulley. On the astroturf patio, visitors can mix their own music poolside with a DJ kit.

In the Camper Van, you can get behind the wheel, lounge in the hammock, sit at the built-in table and even look for hidden surprises (we’re eyeing the glovebox suspiciously).

World of Barbie
Photograph: Courtesy World of Barbie

The interactive rooms correspond to some of the career choices Barbie has had over the years. In the fashion studio, you can walk the (pink) carpet and enter one of six booths for photo sessions with your friends (we’re seeing rainbow-maned unicorns and the chance to be an Oscar winner, world explorer, movie director, and more). In the TV studio, you can transform into a news anchor and deliver the news or just interview your buddies. Don a white coat in the laboratory and peer at things under your pink microscope, or play instruments and lay down tracks in the music producer room. There’s even a spacecraft where you can chat with mission control, track objects on the radar and listen to the sounds of outer space. In your puffy spacechair, you can look out the view window to a nebula that is definitely trending pink.

And of course, all of it is supremely Instagrammable.

World of Barbie
Photograph: Courtesy World of Barbie

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