Worldwide icon-chevron-right North America icon-chevron-right United States icon-chevron-right Ben & Jerry's is giving out free ice cream today
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Ben & Jerry's is giving out free ice cream today

Ben & Jerry's
Photograph: Ben & Jerry's

The only thing better than ice cream is free ice cream—and Ben & Jerry's knows that.

Today, the chain is celebrating its 40th annual Free Cone Day by giving out free ice cream cones to customers worldwide between NOON and 8pm local time at participating shops.

Although we're sure all are familiar with the chain's signature flavors (we're partial to vanilla caramel fudge), if you need some guidance deciding what ice cream to go for, you might want to consult the online quiz that Ben & Jerry's set up to help customers determine their preference. Take the quiz right here.

No purchase is required to take advantage of the deal and, best of all, there is no limit to the amount of visits you can make to your local shop. So feel free to grab your free cone starting at NOON and then head back for multiple other ones all throughout the day.

What a day to be alive!

Bonus information: Select Showcase Cinemas that have Ben and Jerry's counters in Massachusetts, New Jersey, New York and Rhode Island are participating in the giveaway—which means you can enjoy a free ice cream while watching some of this month's best new movies. Check out which locations are participating right here.