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It's part of a new campaign to make you ask WTF?

A night at Dave & Buster’s might soon get a lot longer and much cheaper.
The arcade-and-sports-bar chain has just announced what it’s calling the biggest deal in its history: a new Unlimited Play Pass that lets guests play arcade games for as little as $1 a day at its U.S. locations. The offer launches alongside a new national brand campaign called “What The Fun" ("WTF," get it?) which the company says is designed to capture the chaotic, spontaneous energy of a night spent chasing jackpots and getting hand bruises from air hockey.
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Here’s how the deal works. Guests who are part of the company’s rewards program can purchase a 60-day Unlimited Play Pass starting at $59.99—there's that $1 a day promise—which unlocks unlimited gameplay on more than 150 arcade games at participating locations across the U.S.
Unlike many arcade deals, there are no blackout dates or time-of-day restrictions. That means pass holders can pop in whenever they want during the 60-day period, whether it’s a spontaneous after-work stop or a weekend marathon with friends.
The company is also offering upgraded tiers for bigger spenders. A $99.99 Deluxe pass includes 15 percent off food and non-alcoholic beverages, plus the ability to earn up to 1,000 tickets per week. A $119.99 Premium tier bumps the food discount to 25 percent and allows guests to earn up to 2,000 tickets weekly.
Founded in 1982, Dave & Buster’s has long leaned on a hybrid model of food, drinks and arcade-style entertainment. The chain now operates more than 180 locations across the U.S., Canada and Puerto Rico, with many venues also featuring sports bar-style areas and large-format gaming attractions. Note: Only the U.S. locations are participating in the
The Unlimited Play Pass is available now online and in stores nationwide. Once purchased, the 60-day clock starts immediately. So if you’re planning to spend spring racking up tickets and chasing high scores, you'd better time your purchase wisely.
For more information and to buy your pass, click here.
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