This summer, Taco Bell is rolling out a new beverage lineup that’s as bold as its tacos: Say hello to Refrescas, a six-drink menu crafted to quench every craving, from your midday slump to your late afternoon sweet tooth.
The new Refrescas menu is split into three categories: Agua Refrescas, Rockstar Energy Refrescas and the icy cold Refresca Freeze. Agua Refrescas come in Strawberry-Passionfruit, Dragonfruit-Berry and Mango-Peach—each shaken with real freeze-dried fruit pieces and a gentle kick of green tea caffeine. They’re the perfect sip for breezy afternoons. For a bigger jolt, Taco Bell teamed up with Rockstar to deliver two energy-charged drinks: pineapple lime and tropical punch, each packing 200mg of caffeine. And for those chasing the chill, there’s the Refresca Freeze. This frozen strawberry-lime treat is loaded with freeze-dried fruit bits and is sure to tame those hot summer days.
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"We’re seeing today that people, especially younger consumers, are reaching for refreshing drinks as part of their lifestyle, whether it’s for energy or a sweet treat," said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer in a statement. Following successful limited-time tests, Refrescas are now on menus nationwide, though officially for “a limited time only, while supplies last.” Prices might vary depending on location.
But Taco Bell’s drink strategy goes beyond new flavors. By the end of the year, the chain plans to add 30 more Live Más Cafés inside existing restaurants across Southern California and Texas. These cafés focus on specialty drinks—colorful, Instagram-ready options—served by specially trained "Bellristas."
It’s all part of Taco Bell’s push to make its beverages as iconic as its Crunchwraps. From tropical punch pleasers that double as energy boosters to frozen strawberry lime blends that taste like summer, Refrescas aim to be more than just drinks—they’re an experience.