This city in Mississippi was just named the best small town in the South, according to USA Today

While Time Out recently ranked the best cities in the U.S., USA Today 10Best took a more specific approach, naming the best small Southern towns in the U.S. They asked a panel of experts to nominate towns under 25,000 that best represent Southern hospitality, history and charm. Readers then voted for their favorite small towns to visit, and one Southern city came out on top—again.

What is the best small town in the South for 2025?

For the second year running, Starkville, Mississippi, has snagged the top spot on USA Today’s list of best small towns in the South to visit. While Starkville is home to Mississippi State, which brings a youthful energy, this isn't just another college town. Starkville stands on its own with a strong arts scene, rich history and food worth traveling for.

With just over 25,000 residents (barely clinging to "small town" status), Starkville punches well above its weight. The town’s historic districts and downtown shops deliver plenty of charm. The Ulysses S. Grant Presidential Library is a cultural gem. Birdwatching is a top activity for nature lovers, and Starkville’s diverse culinary scene holds its own against bigger cities. It's not only a great place to visit, but also a great place to live.

So whether you're a history buff, a foodie or just someone who appreciates a good weekend getaway, Starkville's got you covered. Just don’t wait too long—this “small” town might not be small for much longer.

Best small towns in the South for 2025

1. Starkville, Mississippi
2. Lewisburg, West Virginia
3. Inverness, Florida
4. West Monroe, Louisiana
5. Safety Harbor, Florida
6. Clemson, South Carolina
7. Thomasville, Georgia
8. Cocoa Beach, Florida
9. Williamsburg, Virginia
10. Orange Beach, Alabama