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This interactive map highlights the most popular Halloween candy in each state

Skittles are officially American's favorite candy.

Anna Rahmanan
Written by
Anna Rahmanan


America, you've chosen your favorite candy (drum roll, please): Skittles. just crunched 13 years worth of numbers (2007-2019), scouring data from all around the country to populate a map that highlights each state's top 3 favorite candies during Halloween season.

You can play around with the interactive map above. Once you hover on a specific state, the top choices for the area will pop up. 

The site also analyzed nation-wide trends to generate a list of top ten most popular candies overall in the United States. Here they are:

1. Skittles
2. Reese's Cup
3. Starburst
4. M&M's
5. Hot Tamales
6. Candy Corn
7. Snickers
8. Sour Patch Kids
9. Hershey Kisses
10. Jolly Ranchers

The company went ahead and also revealed some pretty interesting Halloween-related factoids. Did you know, for example, that the country is on track to spend around $2.4 billion on Halloween candy this year? That's only slightly down from last year's $2.6 billion worth of expenditures. Overall, 172 million Americans celebrate Halloween and 95% of them will purchase candy in connection to the holiday (each person will spend $27.55 on average). According to the site, most shopping is actually done during the first two weeks of October. Also, a reason to consider celebrating the day in Oregon: full-sized candy bars are the norm there for trick-or-treaters. Yes, you read that right.

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