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Thanksgiving turkey
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Whole Foods is insuring your Thanksgiving turkey this year—because stuff happens

The grocery chain is introducing a Turkey Protection Plan for shoppers.

Virginia Gil
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Virginia Gil
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Forget the sides, the pie and the dubious canned cranberry sauce—the turkey is the real star of any Thanksgiving meal. But no pressure—really. This year, Whole Foods has got you covered with its new insurance program no matter how badly you screw things up.

The Turkey Protection Plan, launched in partnership with Progressive, is the insurance of sorts for folks who buy their turkey at Whole Foods between now and November 22. Should something go wrong and your bird turns out inedible, Whole Foods will give you a $35 gift card to cover the damages.

In order to qualify as a “turkey fail,” birds must be burnt, over-cooked, under-cooked, over-seasoned or dry. Your insurance claim will need to include a copy of your receipt, a photo and a brief, 200-word description of what went wrong. And it only applies to plain, whole birds—turkeys that are sliced, parts of a turkey, brined, smoked, cooked, oven-ready, heirloom, heritage or kosher are excluded. Submissions must be made by midnight on Friday and only the first 1,000 qualifying claims will be accepted.

No word on whether Whole Foods plans to share photos of customers’ Thanksgiving fails, but no doubt it’d make for great holiday schadenfreude.

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