Flower shops for every lover in New York this Valentine's Day

Toss out those deli carnations! Whatever your budget, we've got the blooms for you with our guide to NYC's best flower shops.



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Impress your loved one this Valentine's Day with some serious flower power. Picking out the perfect bouquet is no bed of roses, but let's skip the raggedy bodega flowers this year. Whatever your budget, hit up these New York florists for charming and cheap flower arrangements, or shell out the big bucks for something that will really wow. We tapped event planner Marcy Blum—whose tailor-made weddings, themed parties and product launches have gained her a client list that includes Billy Joel, Kevin Bacon and Padma Lakshmi—for her favorite florists at a variety of price points. Here are her top picks.

RECOMMENDED: More Valentine's Day ideas

Flower shops in New York: Ovando

Flower shops in New York: Ovando Photograph: Laura Gallant


Price band: 4/4
What they’re known for: Dealing in bold colors and minimalist, architectural designs, it’s where celebs go when they need to impress their significant others (Maroon 5’s Adam Levine sent a bouquet from the shop to his boo, Victoria’s Secret model Behati Prinsloo).

What to get: Arrangements run $165–$375 for the Valentine’s Day collection, which includes a heart-shaped wreath of roses on a bed of brilliant red beads, a duo of pink rosebuds and a floral Rosa Mexicana candle, or a fan of roses (akin to those Levine sent to Prinsloo). Even better, you can put off making a final decision until noon on Valentine’s Day.

19 E 65th St between Fifth and Madison Aves; 212-988-2600, ovandony.com • 337 Bleecker St at Christopher St; 212-924-7873

Flower shops in New York: L'Atelier Rouge

Flower shops in New York: L'Atelier Rouge Photograph: Laura Gallant

L’Atelier Rouge

Price band: 3/4
What they’re known for: Flowers as art, made-to-measure arrangements for high-profile events and editorial spreads, and gold-leaf florals. 

What to get: The design studio draws its inspiration from the world of couture: Alber Elbaz’s shades-of-pink Christmas setting for ELLE moved founder Caroline Bailly to create sculptural arrays of Piaget roses (a super-fragrant variety) in hues of blush, hot pink, fuchsia and deep red for Valentine’s Day. The arrangements, presented in black vases wrapped with black velvet ribbon, start at $150 and should be ordered by noon on Friday 14.

270 Lafayette St at Prince St, suite 604; 212-226-4636, latelierrouge.com 

Flower shops in New York: MagnaFlora

Flower shops in New York: MagnaFlora Photograph: Colin Miller


Price band: 2/4
What they’re known for: Monochromatic arrangements that use the highest-quality blooms, including Dutch hydrangeas, Japanese sweet peas, gloriosa lilies and Italian anemones. Also notable is the lack of filler flowers: You won’t find baby’s breath, ferns or gladioli here.

What to get: Last-minute shoppers should let Brazilian-born owner Mauro Gomes put together a bouquet, which might include lilacs, tulips, calla lilies and other nonrose flowers, as late as Valentine’s Day at noon. Arrangements start at $150, which is also the minimum for deliveries.

411 Third Ave between 6th and 7th Sts, Gowanus, Brooklyn; 212-401-7840, magnafloranyc.com

Flower shops in New York: Sprout

Flower shops in New York: Sprout Photograph: Laura Gallant


Price band: 1/4
What they’re known for: Whimsical, wildflower-style arrangements using unusual plants, such as daisy-like craspedia and cottony bunny tails. The shop also stocks gardening essentials such as mint-colored vases, planter cozies and floral-printed spades. 

What to get: Terrariums, some with mini figurines (embracing lovers, hikers, elderly parkgoers sitting on a bench and animals aplenty), start at $10 and are a quirky alternative to traditional flowers. Custom orders require about two days’ notice (for V-Day, the cutoff to get yours in is February 12 for deliveries and February 13 for pickups)—or you can sign up for a class ($50, materials included) and create your own.

48 Grand St between Kent and Wythe Aves, Williamsburg, Brooklyn; 718-388-4440, sprouthome.com

Users say

Kent C
Kent C

This is good information. We just moved to New York. With Valentines' day coming up soon, my wife will be expecting something very special. I don't want to let her down, but I don't know my way around NYC very well. http://www.amaranthineflowers.com