Ama Atlanta Bkv Series: Success In B2 B Social

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Ama Atlanta Bkv Series: Success In B2 B Social
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AMA Atlanta says
Building a brand’s online identity comes with its challenges – even more so in the information security space where added attention equals added risk. Without the flash of consumer-based campaigns, how can B2B marketers attract an engaged audience? How do we measure success?

Emily Phelps, global social media manager of Dell SecureWorks, will discuss B2B social and content strategies that helped take the organization’s social networks from artificial to authentic. You’ll learn how the company established a social strategy in 2014 that drove a 156% lift in engagement, 103% follower growth, 77% increase in impressions YoY, as well as the evolution of their social program over the past two years and what’s in store for 2016.

Agenda:
7:30 AM - 8:00 AM Networking
8:00 AM - 9:00 AM Panel Discussion
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By: AMA Atlanta

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