Debbie Millman Design Conversation

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Debbie Millman Design Conversation
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Debbie Millman Design Conversation says
Join us for a Business of Design lecture on Thursday, August 11 with Debbie Millman, one of the most influential graphic designers working today. In a lecture titled Why We Brand, Why We Buy, Millman will present sociological, scientific and entertaining historical overview on why we buy and brand things. This lecture will take place at the Hill Auditorium in the Woodruff Arts Center.

What makes a brand stand out? Is there some magic that turns a simple script logo for a soda into the international graphic icon that is Coca-Cola, or makes us salivate over the latest product from Apple? This presentation will take a deep dive into the influence branding has on our everyday lives, from branding ourselves and the world around us to the role branding plays in the products we buy and the way we live and will explore the following:
-The five waves of modern branding - Debbie will explore each
one, focusing on the brands that defined each period
-How human evolution and population trends are linked with
-How psychology and behavioral rituals are linked with branding.
-How technology has changed the way we interact with each
other and with brands
-What it takes for modern brands to stand out in a crowded
-How branding connects with our most hard-wired, basic

Student Tickets: $15
MODA Member Tickets: $20
Non Member Tickets: $22.50 (Early Bird*) | $25 Regular
*Non Members enjoy a discounted ticket price of $22.50 for any ticket purchased prior to Monday, July 18. After July 18, tickets prices increase to $25.00.

MODA Member VIP: $140.00
Non Member VIP: $150.00
MODA invites you and a select group of other women to join graphic designer, artist, brand strategist, and host of Design Matters podcast Debbie Millman for lunch and an open-minded and open-hearted conversation about risk, failure, and courage in creative careers.

VIP Price of Admission Includes:
-Debbie Millman Luncheon
-Debbie Millman book
-Design Conversation Priority Seating
-Custom MODA Moleskin

Debbie Millman Luncheon Details:
Between noon and 2 p.m., we’ll gather around a table at MODA to share a meal and a conversation. Our starting point for that conversation will be Millman’s idea that “‘Failure’ is an arbitrary label, and the most psychologically healthy people I know tend to reframe it as an experiment that gave them valuable insight. So celebrate your flubs, your rejections, your vulnerability—they mean that you’re taking the risks necessary to grow.”

With Debbie heading our table, we’ll talk about taking risks, learning from failure, the feelings that failure provokes, and how we can build risk-taking and courage into professional and personal strategies for growth.

Purchase a VIP Ticket here:

Noon: Meet and greet at MODA
12:30 p.m. Lunch is served / Conversation begins
2:00 p.m. Lunch ends
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By: Museum of Design Atlanta (MODA)