Save the date for our next World Trade Center Atlanta Digital Marketing series - this is number three of six and we'll be talking about Paid Traffic / Pay-Per-Click ads and how to use them to attract more customers.
You'll learn the pros and cons of paid traffic, must-do tactics and never-do actions.
To register, go here now: http://wtc-ppc.eventbrite.com
You'll also learn about remarketing / retargeting - a fairly new development where you can re-capture many of the 95%+ of the people who visit your website without taking action. Before this strategy was a reality, unless you captured their email address, they were gone forever. Now you can attract them again and convert a higher percentage to paying customers.
We'll also talk about other ad platforms aside from Google AdWords. Advertising on Facebook, twitter, LinkedIn, and more will also be covered - and there are some key differences you need to know to use these most effectively.
Regardless of which platform you use, there's one powerful tool that can help you increase the ROI of your ad campaigns and it's really easy to do - but most people don't even think of it, let alone take the time to practice it!
We'll also talk a little about Google AdWords' flip side: AdSense and how it can add an additional stream of revenue to your website.
Stay tuned for more details - we look forward to seeing you there!
Again, the link to register now is here: http://wtc-ppc.eventbrite.com
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