With less than 3,900 tigers left in the wild around the world—and the number seems to be rapidly decreasing—we should all be worried about the future holds for them. The World Wide Fund for Nature, which is better known as WWF, has for many years classified tiger as an “endangered” species facing extinction risk.
For six years, Tiger Beer has been a key player in helping and supporting WWF to promote the wild tiger conservation initiative through many successful campaigns—and this year’s one, which was launched in mid-2018, was no different. But instead of joining two forces, Tiger Beer and WWF creatively stepped up the charity game by teaming up with another heritage brand with an iconic tiger emblem—Parisienne fashion house Kenzo—to create a limited edition fashion collection inspired by the endangered animal.
To create the collection, Kenzo’s creative directors Humberto Leon and Carol Lim, together with four contemporary artists—illustrator and printmaker Julienne Tan from Cambodia, illustrator and designer Esther Goh from Singapore, visual and digital artist Sean Lean from Malaysia, and contemporary artist and sculptor Meryl Smith from USA—whom Kenzo commissioned to create graphic arts exclusively for the collection, traveled all the way to Cambodia to observe the real situation. Inspired by the true stories of Asian tigers, the art collective churned out the powerful Rare Stripes collection, featuring T-shirts with prints designed by the four artists to be sold in a limited number to raise funds for WWF and promote better awareness in tiger conservation.
Tiger Beer (Thailand) joined the initiative by hosting an exhibition at Siam Center from 8-21 August 2018, in which the 16 items from the Rare Stripes collection were showcased to the public. Famous Thai actor and wildlife activist Jesdaporn “Tik” Pholdee also joined the charitable initiative by promoting the collection and the fundraising campaign on his popular online TV show, The Urban Life, resulting in items were sold out in just a few days.
Tiger Beer (Thailand) also introduced a collection of tiger-print scarves produced exclusively for the Thai market (pictured below). “The scarves with print designs inspired by three Thai-based tigers: Buppha, Khaojee, and Veeraphong, were available for 300 baht each with all proceeds, including t-shirt sales, go to support WWF,” explains Patcharachanok Sil-Udom, marketing manager for Tiger and Cheer beers. Patcharachanok adds that, despite the ending of the campaign, Tiger Beer and Tiger Beer (Thailand) will continue to support WWF on the tiger conservation project as well as related programs.
For more information about this campaign and Tiger Beer Thailand’s upcoming activities, please visit facebook.com/TigerbeerTH.