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[title]Even now, as the May rains drench Bangkok, my friends and I often find ourselves reminiscing about that icy New York February and the unforgettable fashion show, One Night in Bangkok. Over plates of pad krapow and messy 2am cocktails, Vickteerut remains the centrepiece of our conversations.
We agree that Vickteerut stood out as one of the sharpest in Thailand’s four-pronged designer showdown at New York Fashion Week Fall/Winter 2025, alongside Matter Makers, MERGE and Vinn Patararin.
Pang Sudhinaraset, the visionary behind Vickteerut, brought Thailand face-to-face with New York’s fashion sentinels. With bold determination, she carried Vickteerut's identity on her shoulders, making a statement that bridged the fashion worlds of both cities.
Sudhinaraset’s poised presence, with shoulders squared, was a graceful testament to the strength and beauty of Thai heritage.
Her fashion voice is undiluted, necessary and most importantly hers.
And here’s what she has to say…
In such an industry that’s full of sharp eyes and strong opinions, how do you stay aware of that and stay true?
‘I listen, but I filter. Trends speak loud, but intuition whispers. I’ve learned to trust the latter.’
“Fashion is cyclical but authenticity is always current.”
What does being a woman in fashion mean today, especially as a Thai?
‘It means a voice from Thailand that speaks with clarity, not just beauty. I want myself and Vickteerut to write our chapter in the global fashion story. I simply do the work I love and I try to do it the best way I know how.’
Do you think there is a uniquely Thai view of womanhood that shapes your work?
‘Absolutely. Thai womanhood carries a duality: softness with steel underneath. There’s elegance but never without quiet resilience. That contrast is something I always try to translate into my work gracefully and intently.’
With One Night in Bangkok showing at NYFW, what story were you hoping to share with the world about Bangkok?
“Bangkok is a paradox and that’s poetic.”
‘The show wasn’t about a city that never sleeps. It was about rhythm: chaos and stillness, tradition and provocation. That’s the Bangkok I know. And maybe, in some quiet but certain way, it was also my way of saying: Hello world, just so you know, quality Thai designers and brands are right here and we’re not going anywhere.’
What was going through your mind seeing yourself and other Thai designers front and centre in New York?
“Pride, of course. But more than that, clarity. We’re not here as a novelty. We’re here because our work belongs.”
Are there any pieces where you’ve reimagined Thai culture into something modern and wearable?
‘Always. I think the most powerful interpretations of culture are the subtle ones. A silhouette inspired by traditional draping or a neckline that echoes temple architecture. You don’t have to shout ‘Thai!’ for people to feel it.’
What is one local Thai thing, whether a fabric, technique or even a style, that you think deserves more love?
‘There are so many. I might never finish listing them all. Thai culture is full of charm and depth but I personally love the everyday wrap skirt – the pha thung. You see it in markets, temples, kitchens. It’s functional, beautiful and modern in its construction. That kind of quiet genius deserves so much more love.’
What one piece of advice would you give to a rising designer?
“Don’t just chase the stage. Build your voice. Know what you want to say before you ask the world to listen.”
‘The ones who last are the ones who create from clarity. And don’t be afraid to get it wrong along the way. Mistakes are where your memory sharpens and your instincts grow. Trials and errors are not failures. It’s how your voice gets clearer.’