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LeBron James
Photograph: CC/Wikimedia Commons/Keith Allison

LeBron James finds new way to upset Chicagoans before Bulls opener

Written by
Chris Bourg

The 2015-2016 NBA season officially kicks off tonight when the Bulls take the floor at the United Center against LeBron James and the Cleveland Cavaliers. The Bulls are hoping this will finally be the year they get over the hump of beating LeBron in the playoffs and make it to the NBA Finals for the first time since 1998.

It's no secret that LeBron is the most-hated NBA player in Chicago for a myriad of reasons, whether it's the self-aggrandizing pity play he puts on for the media every time he gets a boo-boo in a game, the Michael Jordan comparisons he receives or the fact that the Bulls cannot beat him in the playoffs. And yesterday he added more fuel to Chicagoans' fire when he posted an Instagram photo of his King James logo lit up on the front of Simeon Career Academy's building.


A photo posted by LeBron James (@kingjames) on

Yes, Simeon Career Academy. You know, that Chatham high school Derrick Rose attended and won two state championships for. LeBron James rolled into Rose's alma mater for a Nike event and plastered his ugly, illuminated logo on the facade of it. I understand that Rose is under contract for Adidas and Simeon is a Nike school, but how else do you take this other than as a brazen display of disrespect?

Hopefully this is the final bit of fuel that gives Derrick Rose, this team and the city overall the fire and motivation to stick it to King Douche on the court. Let's start tonight, especially since President Barack Obama expected to be in attendance

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