You know that some of the most interesting food in the city can be found in trucks. But did you know that the most interesting shoes in Chicago are available on four wheels?
Delicious Shoe, Chicago's first and only mobile shoe store, hit the streets three weeks ago, and has been spotted rolling through Andersonville, Bucktown, Wicker Park and Logan Square. The scent of fine Italian leather wafting from its door, the truck doles out one-of-a-kind, imported European footwear, priced at $125 and up.
Ann Sedgewick, owner and mastermind behind the concept, ditched her 20-year career in advertising to jumpstart a new chapter in her life as part shoe buyer, part truck driver a mere few months ago. It was her quest to bring quality, beautiful and delightful shoes to her hometown.
"When I would travel to Europe for work," Sedgewick explains, "I would often buy a pair of shoes and think, Why aren't these available in the U.S.? Why do you have to go to Europe to find really great shoes? Then I heard about a vintage clothing truck in New York City, and knew I wanted to do that—but with really great shoes."
As for the truck's selection, don't expect your average black stiletto pumps. Rather, you'll find shoes in emerald greens and pink watercolor patterns. You might even see transparent acrylic heels, catering to the exhibitionist crowd that prefers standing out to blending in.
While it's constantly on the move, locating the truck is simple. Just as you've grown accustomed to finding your favorite food trucks via social media, Delicious Shoe turns to Twitter (@Delicious_Shoe) to keep shoppers updated on its whereabouts. If street-stalking a truck isn't your thing, you can also arrange to bring Delicious Shoe's gourmet footwear to upcoming parties, gatherings and soirees. You supply the Champagne, and Sedgewick will bring you all of the shoes.