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Stunning multimedia art installation to open in West Loop tower this week

Stunning multimedia art installation to open in West Loop tower this week
Photograph: Michael Salisbury

A new media art installation inside 150 N Riverside will change the way you look at art, literally. Located inside the lobby of the 54-story downtown office tower, the display is divided into 89 LED panels (some as tall as 22 feet) and stretches 150 feet. Dubbed "150 Media Stream," the installation will feature commissioned works from prominent artists and students, as well as showcase creative material from partners such as the Chicago History Museum and the University of Chicago.

"150 Media Stream represents an interesting convergence of art, architecture and technology, and we believe it celebrates the transformational experience of media art," Yuge Zhou, creative director at Riverside Investment & Development, said in a press release. As the building's developer, Riverside Investment commissioned the installation and worked alongside architectural firm Goettsch Partners on the building and lobby design.

Chicago-based new media artist Jason Salavon will be the first artist to have his work featured on 150 Media Stream, which was designed and constructed by McCann Systems. Zhou, who curated 150 Media Stream, said the project offers a unique canvas for not only media artists, but also designers, filmmakers and other "cultural practitioners."

The new art installation officially opens April 21 at 6pm inside the lobby of the of the West Loop building, located along the Chicago River between Randolph and Lake streets. Public viewing hours are Fridays from 6–8pm and Saturdays and Sundays from 1–5pm. You can also scroll down for a sneak peak at some incredible photos of the 150 Media Stream installation.

 

Photograph: Leviathan

 

 

 

 

Photograph: Nick Ulivieri, Edyta Stepien

 

 

 

Photograph: Michael Salisbury, Jason Salavon

 

 

 

Photograph: Michael Salisbury, Thirst

 

 

 

Photograph: Michael Salisbury; Megan Pryce, Zige Zhang

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